Battle of the Gens: Demand Generation vs. Lead Generation
The Mx Group
JULY 25, 2018
And make sure you differentiate between your top targets and influencers. Consider a balanced mix of inbound and outbound marketing tactics, such as content marketing, direct mail , telemarketing , digital and social advertising, SEO, and emails. Define targets by title, role, company type, industry, etc. Documented message priorities.
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