Customer Experience Matrix

JUNE 30, 2010

Salesforce.com easily dominates despite the presence of surprisingly capable free products like ZohoCRM and FreeCRM. Marketo now calls itself a “the revenue cycle management company”, giving equal public weight to lead management, sales insight and analytics.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

OCTOBER 19, 2010

Of the three classic competitive strategies – low price, great service and innovative products – there are plenty of low price options and leading vendors work aggressively to help their clients succeed. Tags: marketing automation multi-language marketing lead management demand generation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. But there are still significant differentiators. So far, every differentiator on this list can point to at least some measure of success.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Capstone Insights

MARCH 13, 2018

This post makes the assumption that the lead management construct at your company is leads reliant. By that, I mean that the “leads” object in your CRM is by definition the only way in which new individuals can be passed into your CRM by way of integration. Is this post everything you should be thinking about?

Contacts 40

Contacts CRM Salesforce.com Marketing Management 40

Marketing Insider Group

DECEMBER 7, 2020

All you have to do is look at Salesforce.com, arguably the first successful SaaS tool. When we look at overall domain authority, traffic and backlinks, Salesforce, HubSpot, Zoho and Zendesk take the lead. The one key differentiator is their paid budgets: $1.8M, $170K, $358, and $823.4K, respectively. salesforce.com.

Top of Funnel 279

Top of Funnel Work Management Analysis Marketing Management 279

Hubspot

MARCH 8, 2012

Let's highlight three of the main differentiators: 1. Did that email generate more leads than the blog post you published yesterday? As you learned earlier, a key differentiator between web analytics and marketing analytics is that the latter uses the person -- not the page view -- as the focal point. Closed-Loop Data.

Analytics 28

Analytics Marketing Analytics Tools Lead Ranking Marketing Management 28

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40