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Alsa Marketing Adds Multi-Language Capabilities to Low-Cost Marketing Automation

Customer Experience Matrix

Alsa Marketing , a Montreal-based firm that launched its product in June, has one significant differentiator: it supports multiple languages (French, Spanish and English) in its user interface and in lead profiles. Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media.

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Solving the Puzzle of B2B Integrated Digital Marketing

Schubert B2B

I love jigsaw puzzles. Examine your competitors’ messaging, including taglines, slogans, mission statements, “About Us” pages and social media profiles, and see where you can differentiate yourself. I have a confession to make. I think that’s why I enjoy integrated digital marketing so much. Content Marketing.

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Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Social media. At least three vendors (Eloqua, Marketo and Silverpop) introduced new features aimed at improving marketers’ ability to use social media. Here’s a quick look at what I found.

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8 Effective B2B Lead Generation Strategies

LeadSquared

Promote on social media. You can use tools like Leadfeeder or try media like email marketing, remarketing PPC campaigns , social media marketing etc to perfect your B2B lead generation process. On what parameters do you differentiate between cold, warm, and hot leads ? Is it lead generation ?

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8 Effective B2B Lead Generation Strategies [Webinar Recording and FAQ]

LeadSquared

You can use tools like Leadfeeder or try media like email marketing, remarketing PPC campaigns, social media marketing etc to perfect your B2B lead generation process. On what parameters do you differentiate between cold, warm, and hot leads? For B2B business, the best social media platform is LinkedIn.

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8 Effective B2B Lead Generation Strategies [Webinar Recording and FAQ]

LeadSquared

Promote on social media. You can use tools like Leadfeeder or try media like email marketing, remarketing PPC campaigns , social media marketing etc to perfect your B2B lead generation process. On what parameters do you differentiate between cold, warm, and hot leads ? Is it lead generation ?

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5 Branding Techniques that Do Double Duty

Hinge Marketing

Successfully marketing your professional services firm today requires a combination of digital and traditional marketing activities that fit together—like a jigsaw puzzle—to do one vital thing: make your expertise visible in the marketplace. Expertise-Driven Marketing for Clients and Talent. 1) Make your experts visible. Additional Resources.