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What the HubSpot CMS Hub Means For Developers: 5 Things HubSpot Developers Need To Know Now

SmartBug Media

HubSpot’s CMS Hub launched this week and, boy, oh boy, are there some exciting new features! From the drag-and-drop page editor , to shared theme variables and functionality, to even serverless functions, the capabilities of the HubSpot platform have exploded seemingly overnight. Learn more about the HubSpot CLI.).

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Which Webpages Should Have a Bot Versus Pop-Up Forms?

SmartBug Media

If it’s not converting, then it’s not being utilized to its fullest potential. One of the tried-and-true methods for quickly improving conversion rates is utilizing pop-up forms in HubSpot, but the conversation on bots is gaining steam across the landscape. What Is a Pop-Up Form? Exit Intent: Pop-up box. What Is a Bot?

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Tips and Tools For Improving Your Website UX

SmartBug Media

UX best practices promote improving the quality of the users’ interactions with and perceptions of your product or service, and there are many things you can do to improve the UX of your website, such as: utilize white space effectively. use attractive calls to action and hyperlink differentiation. optimize your page speed.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . Orbit Media | Co-founder and CMO. . . This information also identifies top performing channels and where budgets are best utilized. Avalaunch Media | VP of Digital Marketing. . . 7: Closed/won. . Andy Crestodina.

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Video Trends: The Top Five B2B Predictions for 2021

Vidyard

Give Social Media Audiences What They Want—More Video 4.1.3 Financial Force Uses Video on Their Website to Drive Pipeline 5. Use Social Media to Live Stream Events 5.1.3 Not because social media is being dominated by video content (it is!). Video Trend 3: Marketers Embrace On-Demand ‘Show-and-Tell’ Content 4.1

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4 Key Steps to Analyzing the Martech Sophistication of Your Buyer

ClearVoice

Most companies already participating in content marketing utilize some level of buyer personas, ranging from a more basic understanding, kept inside the cranium of the marketing team’s leader, to the more polished version that is presented graphically and referred to often by all team members. WordPress), send emails (e.g.,

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Should You Offer a Freemium Level for Your SaaS Platform?

Single Grain

Digital Media : Publications like the The New York Times and The Washington Post limit the number of free articles you can read. There are a few companies out there who are crushing it with freemium, and I think it’s worth taking a look at what they’re doing right. HubSpot CRM is the company’s freemium offering.