Demand-Gen Report Interview on Need for New Sales Enablement Tools
The ROI Guy
OCTOBER 5, 2011
Buyers are in control, with almost 70% indicating they don’t think sales is adding enough value-add to their engagements (Forrester 2011). Customers want "outcomes." Yet despite these demands, the majority of sales is not ready to meet the challenges of today’s B2B buyer, using the same old antiquated techniques.
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