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CMO Coffee Talk with Play Bigger – Recap and Q&A, as seen on PlayBigger

6sense

And categories were outsourced to the domain of companies like Gartner, Forrester and IDC. And that is still a very valid and important step to understanding how well you are matching your products to the market and customer’s needs. Categories live everywhere in the consumer world. You just have the ultimate choice.

CMO 48
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What is Customer Data Management (CDM)? Definition, Best Practices and Technology

Martech Advisor

CDM is a key link in the larger conversation around better leveraging organizational data – including of course customer data - to drive profitability and differentiated customer experiences. This gives brands a multitude of opportunities to collect more customer data and use it to enhance customer experiences.

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365 Marketing Quotes to Keep You Fired Up All Year

Content Standard

Every marketer needs a pearl of wisdom or two to help guide them. That’s why we’ve put together this list of 365 marketing quotes, by or for marketers, from the best and the brightest in history. We’ve divided the quotes into the following categories—click to jump to that section! If it is not news it is worthless.”

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B2B Category Creators Episode 9 Transcript

Metadata

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And before that, in the Bay Area. Mickey you’re next.

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B2B Category Creators Episode 8 Transcript

Metadata

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And before that, in the Bay Area. Mickey you’re next.

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B2B Category Creators Episode 8 Transcript

Metadata

We’re a customer data platform, started the company in 2013, launched the first product in 2014. And let’s see, before that, I actually was running another startup in the mobile software space, which was acquired eventually by a company called Sprinkler out in New York. And before that, in the Bay Area. Mickey you’re next.