article thumbnail

What, exactly, does a fractional CMO do?

The Marketing Blender

A fractional CMO (chief marketing officer) is a contractual marketing executive who helps with revenue growth, marketing and sales optimization, and strategy development. We celebrate and honor the work of the unsung heroes of this economy … They are the movers and shakers behind how the work gets done.”.

CMO 98
article thumbnail

What, Exactly, Does a Fractional CMO Do for My Business?

The Marketing Blender

A fractional CMO (chief marketing officer) is a contractual marketing executive who helps with revenue growth, marketing and sales optimization, and strategy development. We celebrate and honor the work of the unsung heroes of this economy … They are the movers and shakers behind how the work gets done.”.

CMO 52
article thumbnail

Who’s Driving the Data Movement? Social Media Managers

Buffer

It certainly might not seem that way at first blush. Growth marketers. One of Gary Vaynerchuk’s best ways to get a pulse for new markets is to track how apps are trending in the iOS and Android stores. Guess which apps are the highest rankers and the movers and shakers? Instead, you think of: Data scientists.