Differentiation Email Campaigns Trade Show Vendors 
Martech
JANUARY 9, 2023
How vendors differentiate on capabilities. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors mostly try to differentiate on the ability to scale (especially to new marketing channels), usability, ease of implementation and customer experience features.
The Effective Marketer
JANUARY 11, 2010
This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Excel Template for vendor comparison: you can download and use my template as a starting point. Slides can be seen below.
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Hinge Marketing
FEBRUARY 2, 2022
They realize that today’s buyers are leveraging digital assets such as email, websites, search engines, social media, and webinars to learn more about products and services and help them distinguish one vendor from another. In years past, much of the education would have occurred at trade shows, conferences, or special events.
Valasys
JULY 1, 2021
Running omnichannel campaigns that are consistent and personalized. Integrating the B2B marketing automation solutions with all the technology vendors. Marketers using automation solutions can benefit immensely from templates and pre-built programs for email, landing pages, webinars, trade shows, lead scoring and lead nurturing.
Webbiquity
FEBRUARY 14, 2010
One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process.
GreenRope
JUNE 28, 2017
We do not differentiate between them. Defining the source can be as precise as you like, but generally speaking, you want to look at major categories, such as "trade show", "networking event", "referral", or "online advertising campaign." " Defining Phases.
GreenRope
JUNE 28, 2017
We do not differentiate between them. Defining the source can be as precise as you like, but generally speaking, you want to look at major categories, such as "trade show", "networking event", "referral", or "online advertising campaign." " Defining Phases.
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