When simplification goes wrong: Why unifying your platform and point solutions makes it harder for customers to buy.
Velocity Partners
NOVEMBER 29, 2023
So let’s say, hypothetically of course, that it’s late 2023, your revenue is down and there’s mounting pressure on you to increase sales. Say you are a company who primarily sells a CRM platform, but also has a cybersecurity module. Just, y’know, for instance. ” Sure, it sounds promising, but it’s extremely generic.
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