When simplification goes wrong: Why unifying your platform and point solutions makes it harder for customers to buy.
Velocity Partners
NOVEMBER 29, 2023
This blog outlines what can go wrong when companies with multiple offerings try to simplify — and then how you can get it right. When simplification slows your sales cycle If your unifying story is too simplified, you’ll end up attracting the wrong kind of leads. Simplifying doesn’t mean picking one thing over another.
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