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How B2B Brands Can Drive More Leads This Year

Webbiquity

In fact, according to the 2017 State of Inbound report , lead generation is the biggest challenge for 63% of marketers. Businesses are continuously seeking out new ways to generate more leads in a world of increasingly educated, tech-savvy, and digitally advanced consumers. Image Source: eMarketer. Leverage LinkedIn.

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ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Ardath Albee's book eMarketing Strategies for the Complex Sale. Laura Patterson's book Marketing Metrics in Action. The High-Tech Direct Marketing Handbook (Ebook). Marketing Edge podcast. Tom Pick's blog WebMarketCentral.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Positioning yourselves as “lead management” does not help differentiate what you REALLY do. And will the lead management market continue to grow in addition to – or despite – the plethora of offerings hovering around it? Direct marketing lists? How do you differentiate between these two in conversation?