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| | FIFTH GEAR ANALYTICS
AUGUST 16, 2010 [Differentiation, Digg] Winning With Customers – B2B Playbook Review
Published studies measure customer engagement, customer loyalty, and customer retention, and the resultant lift on your business. Gallup studies, for example, “…reveal that customers who are fully engaged represent an average 23% premium in terms of share of wallet, profitability, and relationship growth than the average customer.” And, how I can apply that knowledge to the lead generation process to bring more differentiated value to those companies that I’m not yet doing business with. Connect with George on LinkedIn or follow him on Twitter. Digg this!
| | FIFTH GEAR ANALYTICS
JULY 29, 2010 [Differentiation, Digg] How Much Are Your Customers Worth?
Even though quite a number of companies can recognize differences among customers’ loyalty over a lifetime, they are often unable to quantify or act on those differences. However, it’s vitally important to get a handle on the true value of your customers, in order to best drive loyalty, retention and impact your business. Customer Loyalty. Digg this! Bill Harriss.
MAY 14, 2013 | WEBBIQUITY
[Differentiation, Digg] 30 Awesome Blogging Guides, Tips and Resources
AUGUST 16, 2010 | FIFTH GEAR ANALYTICS
[Differentiation, Digg] Winning With Customers – B2B Playbook Review
JULY 29, 2010 | FIFTH GEAR ANALYTICS
[Differentiation, Digg] How Much Are Your Customers Worth?
JULY 26, 2010 | WEBBIQUITY
[Differentiation, Digg] 19 New Featured Sources on the B2B Marketing Zone
DECEMBER 14, 2009 | JUNTA 42
[Differentiation, Digg] 100 Social Media & Content Marketing Predictions for 2010
SEPTEMBER 15, 2008 | MARKETING INTERACTIONS
[Differentiation, Digg] B2B Websites Need to Focus on the Long Term - Marketing Interactions
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| | WEBBIQUITY
MAY 14, 2013 [Differentiation, Digg] 30 Awesome Blogging Guides, Tips and Resources
And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. Contending that “Everyone always jumps onto Facebook and Twitter as one of their first social media activities. How can you differentiate yourself from others who are blogging in your niche?”). Why Blog. Reporting that “the number of Inc. ”).
| | WEBBIQUITY
JULY 26, 2010 [Differentiation, Digg] 19 New Featured Sources on the B2B Marketing Zone
Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). Reasons Every Business Needs to be on Twitter , February 10, 2010.
| | JUNTA 42
DECEMBER 14, 2009 [Differentiation, Digg] 100 Social Media & Content Marketing Predictions for 2010
lot of people (who were only wasting time at work, not investing in an asset) will lose interest in Twitter as the next shiny thing comes along. Ari Herzog When you consider approximately 16% of the Fortune 500 have a public-facing blog, 28% of those blogs link to Twitter accounts, and 17% of the companies use blogs, Twitter, and Facebook to engage (or in many cases, broadcast only) with their customers, those are telling statistics. Also, we need to differentiate between agency side and corporate side. No kidding! Seth Godin. machines.
| | MARKETING INTERACTIONS
SEPTEMBER 15, 2008 [Differentiation, Digg] B2B Websites Need to Focus on the Long Term - Marketing Interactions
Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! If not, consider the additional sales opportunities passing you by as well as the lack of focus on retaining existing customers and extending loyalty. If so, kudos to you.
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