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Remove differences

Tony Zambito

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Reset Your Buyer Strategy In COVID-19 Revival

Tony Zambito

OCTOBER 26, 2020

Questions related to how to reset sales and marketing to a vastly different world from just one year ago. Goals related to areas such as new product development, new market entries, growth strategies, and etc. One question that will override many others is that of how to reset your overall buyer strategy. Buyer Goals Have Changed.

Marketing & Strategy 245
Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245
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The New Social Buyer Ecosystem

Tony Zambito

JULY 24, 2011

.  While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention.    Basically it is the first thing we do.    IBM is way out in front on this. 

Peer-to-peer 100
Peer-to-peer Buyer Personas Allocation Social Networks 100
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