Everything Technology Marketing

DECEMBER 11, 2013

So how do you go about setting the stage for an effective marketing analytics strategy ? First, an insider from your firm will help ensure that your approach aligns with the needs and direction of the organization. And that brings us to the third key step in your strategy development. We’ve identified three key steps.

Analytics 100

Analytics Marketing Strategy Marketing & Strategy Paid Search Agency 100

Everything Technology Marketing

MARCH 27, 2010

Applying customer analytics methodologies to your customer information helps identify, attract and retain your best and most profitable customers. Customer analytics leverages customer behavior, trends, psychographic and demographic data to design more effective customer experiences and customer marketing.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

NOVEMBER 14, 2009

Second, it helps allocate resources toward the most profitable opportunities and fosters focus. And lastly, it increases effectiveness and reduces risk by clearly identifying the discrete tasks necessary for success. Developing the measurable objectives 6. These steps involve: 1. Leveraging an ecosystem map 2.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Everything Technology Marketing

NOVEMBER 11, 2013

This kind of content helps folks get to know you, so that buy the time you’re closing the sale, the client feels that they already understand both your firm and its capabilities. Case studies and client referrals are two effective methods. Now, they’ll want to see that you can carry out that solution.

Work Management 100

Work Management Marketing Management Cross-Selling Case Studies 100

Everything Technology Marketing

MAY 24, 2010

The effectiveness of traditional push marketing is rapidly declining, marketing budgets and headcounts have been slashed over the last few years (while output expectations have increased), and the availability of new technologies for marketing automation is leaving many B2B marketing professionals scratching their heads.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

APRIL 14, 2010

This is where the field of marketing operations (MO) has received a lot of attention lately as a new marketing function designed to create cross-company alignment, performance visibility, and the foundational systems and processes that enable marketing to scale, become more effective and efficient, and contribute to company goals.

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100