Full Circle Insights
FEBRUARY 24, 2022
The Full Circle app and data are housed on customers’ Salesforce servers, and data is delivered using a design that ensures funnel metrics benefit from high-grade security and platform maintenance. The design means funnel metrics processes run at the same time as other Salesforce flow processes in the implementation.
B2B Marketing Analytics
APRIL 3, 2022
The ability of a marketing organization to track marketing attribution is often considered an end in itself when it comes to advanced marketing analytics. The primary use of the attribution data is mostly limited to tracking how much revenue and pipeline marketing teams are impacting.
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B2B Marketing Analytics
AUGUST 2, 2020
The approach to designating an opportunity as marketing sourced vs marketing influenced is purely data-driven. Designate and combine all sales and marketing engagements data along with their respective dates and account level information.
B2B Marketing Analytics
JUNE 28, 2020
SAL to SQL conversion: this is the most tricky of the cohort conversion metrics because we have to transcend from “People” objects in Salesforce.com (SFDC) to “Opportunity” object and account for “many-to-many” relationships between MQLs and their influence at generating opportunities.
B2B Marketing Analytics
JUNE 28, 2020
SAL to SQL conversion: this is the most tricky of the cohort conversion metrics because we have to transcend from “People” objects in Salesforce.com (SFDC) to “Opportunity” object and account for “many-to-many” relationships between MQLs and their influence at generating opportunities.
B2B Marketing Analytics
JUNE 28, 2020
SAL to SQL conversion: this is the most tricky of the cohort conversion metrics because we have to transcend from “People” objects in Salesforce.com (SFDC) to “Opportunity” object and account for “many-to-many” relationships between MQLs and their influence at generating opportunities.
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? If you dig into the design and capabilities, you’ll find that while CRM systems provide indispensable value to any kind of sales organization, the reality is that they fall short for most marketing departments. Marketing Automation.
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