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3 pointers to navigate the confusing martech marketplace

Martech

It’s a.NET CMS. It’s a.NET web content management system (CMS), online marketing and intranet software. It’s a customer engagement platform. It’s a CMS for customer experience management. It’s an experience platform. It’s a content marketing platform.

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Best CMS for News Websites and Large-Scale Publishing [2024]

RebelMouse

Key Findings: Selecting the right CMS is critical for news websites. Key features include intuitive interfaces, collaboration tools, SEO, security, scalability, and analytics. According to statistics, digital publishing revenue is expected to exceed $27 billion by 2027 , and the market is intensifying.

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What is a digital experience platform or DXP and is it the future of content management?

Martech

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Is your marketing team ready for the future of content and experience management? What DXPs do.

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Digital Experience Platforms: Myths and Realities Behind the Hype 

Martech Advisor

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. The DXP Myths You Should Steer Clear From.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

A ton of original research went into it, where I personally used and tested each tool against several criteria, including the effect on page speed, pricing, ML features, ideal use cases, supported devices, integrations, and more. They indicate where attention is most likely to go based on how the page is designed. And that’s a problem.

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How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

There is no digital marketing channel that can’t be tested and improved upon. You may need a different tool, or you may even have these features built into what you already use and not be aware of them. The key to a successful digital marketing campaign is not just funnels, audience, and messaging. A/B Testing? Yes and no.

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2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

Miro is an online whiteboard platform for distributed team collaboration. The platform’s infinite canvas is designed to enable its more than 20M users to lead engaging workshops and meetings, design products, and brainstorm ideas. Ranked in order of highest review count in the past year. LEARN MORE.