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What is Intent Data? How to Turn Signals into Action

Zoominfo

Third-party intent data is collected from a variety of outside sources that provide a broader view of an account’s online activity. Champion moves are perhaps the most actionable form of intent data. ZoomInfo identifies buyers and power users who have moved and can influence future sales.

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What is Intent Data? Insights Beyond the 4 Corners of a Website

Zoominfo

Sales and marketing teams armed with these behavioral signals can then prioritize accounts that are spiking on relevant topics over equally qualified accounts that don’t show intent. When used correctly, B2B intent data boosts conversions and sales. Henry Shuck, ZoomInfo CEO, in Forbes How is Buyer Intent Data Collected?