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7 Essential Types of CTAs and the Best Ways to Use Them

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These include slide-in CTAs, which may discreetly glide across the bottom of the screen to offer the reader tips of direct interest to them, or pop-up CTAs that interrupt the experience with a bold offer for exclusive announcements or discounts.

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How to Leverage Intent Data to Drive More Business

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By establishing benchmarks now, you can easily identify how— and when— your data intent campaigns improve performance and drive more business. First, implement benchmarks for the leads captured and nurtured without intent data. Then, begin documenting the results of your data intent campaign.