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How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals  

Only B2B

Understanding the buyer’s intent is now more crucial than ever, and this is precisely where intent data plays a pivotal role. Read on to delve into how intent data can illuminate your prospect’s intent, leading to the identification of sales-qualified leads and increased deal closures.

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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. Table of Contents [Open] [Close] What is B2B intent data?

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How to Leverage Intent Data to Drive More Business

NetLine

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

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Layering exegraphics and intent data to up your game (and your returns)

Rev

RevOps teams are justifiably driven to incorporate intent data in their prioritization strategies. Which makes perfect sense: in the world of demand gen and cold outreach, a prospect who has voluntarily expressed interest in a solution your company offers is way more likely to buy than someone who hasn’t.

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The Great MQL Debate: Can Focusing On Fit Generate Higher Quality Leads?

ABM in Action

Cerrentani: The “big picture” of a signal-based approach is when you’re able to combine data sources in a meaningful way and include some combination of fit and intent, or fit and engagement — any sort of fit and activity. This helps determine what accounts and contacts are worthy of sales outreach.

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Top 5 Tools & Tech to Personalize at Scale

Televerde

With tools and tech that enable a personalized approach (think marketing automation, intent data, and AI-powered analytics) you can consistently deliver the right message, to the right person, at the right time. Show me the data! What if you could send them resources specifically tailored to help them with their pending project?

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What is Intent Data? Insights Beyond the 4 Corners of a Website

Zoominfo

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.