Martech

JANUARY 29, 2024

Redefining ‘lead’ in modern marketing The term “lead” often gets thrown around loosely, but not every interested party qualifies as a lead. As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple. Leads require behavioral momentum.

Lead Ranking 130

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 130

Rev

FEBRUARY 28, 2023

Intent data offers much better predictive capabilities than standard firmographic filters (like industry , headcount , location or revenue ). Intent data is powerful. However, it may not be giving you the full spread of information you need to maximize your conversions. There’s no doubt about it.

Intent Data 78

Intent Data Intent Ideal Customer Profiles Intent Signal 78

NetLine

DECEMBER 18, 2023

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. First-party data like behavior and interest data can also be derived from a customer relationship management (CRM) system.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Customer Experience Matrix

JANUARY 20, 2016

Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. But while the promise of intent data is irresistible – “reach prospects with demonstrated interest in your product!” – the reality is less appealing.

Intent Data 120

Intent Data Intent Lead Ranking Marketing Automation Services 120

Attendify

JUNE 10, 2021

As an event is taking place, marketers and event organizers are able to leverage integrated virtual and mobile event technologies with built-in attendee data platforms , to identify high-intent or other key attendee audiences, based on their unique, individual-level interactions and behavioral engagement.

Intent Signal 68

Intent Signal Trigger Marketing Lead Ranking Intent 68

SalesIntel

AUGUST 14, 2023

To ensure a successful paid ad strategy, start by understanding your ideal customer profile (ICP) and target personas. SalesIntel provides access to a wealth of data such as technographic, firmographic, and intent data. The key to this tactic is leveraging intent data to segment your strategy effectively.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40