Martech

JANUARY 29, 2024

Understanding lead generation ZoomInfo refers to lead generation as: “[T]he process of attracting prospects and getting them into the sales funnel, with the goal of converting them into customers. As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple. In your inbox.

Lead Ranking 124

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 124

NetLine

DECEMBER 18, 2023

To properly leverage intent data and efficiently drive more business, here’s what you need to know. How to leverage intent data in 8 steps Gone are the days when banner ads on a popular review website could funnel hundreds of leads to your business.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Choozle

APRIL 12, 2022

Before a consumer makes a purchase, they are exposed to roughly six to eight marketing touchpoints before they make a decision. The major problem is that most visitors will never come back to your website to complete the sale. Context in the marketing funnel. The solution is digital ad retargeting. What is Retargeting?

Top of Funnel 65

Top of Funnel Ad Frequency Digital Marketing Funnels Funnel Advertising 65

Anteriad

APRIL 25, 2023

Banner ads A web banner or banner ad is online advertising delivered by an ad server. It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Usually, advertisers use ad networks to serve their advertisements, resulting in a higher quality ad placement.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Banner ads A web banner or banner ad is online advertising delivered by an ad server. It embeds the ad in a web page with the hope of attracting traffic to the advertiser’s website. Usually, advertisers use ad networks to serve their advertisements, resulting in a higher quality ad placement.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84