Intent Data: The Good, the Bad, and the Illegal
Terminus
SEPTEMBER 22, 2019
A well-honed third eye is, after all, a crucial quality in a good marketer. . Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . For example, G2 is an independent online review website that tracks what products consumers are researching and then can deliver that information to the companies in question.
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