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Intent Data: The Good, the Bad, and the Illegal

Terminus

A well-honed third eye is, after all, a crucial quality in a good marketer. . Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . For example, G2 is an independent online review website that tracks what products consumers are researching and then can deliver that information to the companies in question.

article thumbnail

Intent Data: The Good, the Bad, and the Illegal

Terminus

A well-honed third eye is, after all, a crucial quality in a good marketer. . Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . For example, G2 is an independent online review website that tracks what products consumers are researching and then can deliver that information to the companies in question.