Intent Data: The Good, the Bad, and the Illegal
Terminus
SEPTEMBER 22, 2019
This approach paints a richer, more holistic, and more reliable picture of intent data than the exact match, utilized in keyword-based intent data. With access to timestamping, URLs, IPs, scroll velocity, and dwell time, Bombora can also determine the level of engagement with each content piece – not just a site visit. .
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