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How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals  

Only B2B

Social media activity: Following your company’s social media profiles, attending sponsored industry events, or engaging in relevant social media discussions all demonstrate interest. However, intent data introduces a powerful new dimension to scoring.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

It mainly occurs on the Internet, but also includes mobile phones and display advertising, and often combines with a content management system. When an ad is displayed, it is counted as an impression. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

It mainly occurs on the Internet, but also includes mobile phones and display advertising, and often combines with a content management system. When an ad is displayed, it is counted as an impression. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.