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How to use Data to improve B2B Personalization in 2020

Valasys

FEBRUARY 4, 2020

BERT is a bi-directional, pre-trained unsupervised natural language processing (NLP) model that looks into words before & after entities & context pre-trained on Wikipedia to provide a better understanding of semantic. Intent data can be first-party as well as third-party.

Marketing AI 59
Marketing AI Lead Ranking Lead Scoring Personalization 59
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Customer Data Platforms: What it is and Why You Need One

Porch Group Media

JUNE 25, 2019

Wikipedia). Most do not offer third party data sources inherently built into the system to fill in the missing blanks, add additional demographic and behavioral insights and even insights into active purchase intent. Data is pulled from multiple sources, cleaned and combined to create a single customer profile.

Ideal Customer Profiles 40
Ideal Customer Profiles First-Mover Advantage Marketing Management Touchpoints 40
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