Digital B2B Marketing

DECEMBER 4, 2012

Social media segmentation isn’t trivial, however you can determine the general firmagraphic or demographic profile of your social media audience using a number of different tools (or by manually researching a sample) and compare that to the audience that is driving value. Image by Lily15 (Hungarian Wikipedia) CC-BY-SA-3.0

Wikipedia 100

Wikipedia Social Media Hubspot Sample 100

Martech Advisor

JANUARY 23, 2020

Wikipedia calls it “the practice of marketing to one or more audiences of a specific ethnicity – typically an ethnicity outside of a country's majority culture, which is sometimes called the general market.” A Quick Definition.

Practices 104

Practices Examples Marketing Strategy Marketing & Strategy 104

Biznology

MARCH 15, 2016

However, if you look up the definition of influencer marketing, you won’t see any actually human people, you’ll just see verticals, demographics, psychographics, sociographics, universes, KPIs , and the like. Well, you can and you certainly need to.

Blogger 80

Blogger Work Management Burn Rate PR 80

Leadspace

JANUARY 4, 2016

According to Wikipedia, ABM is “a strategic approach to business marketing in which an organization considers and communicates with individual prospect or customer accounts as markets of one.” Perhaps you’re also wondering: how do you actually do ABM? Let’s break it down. Download the Leadspace/BloomReach ABM case study.

Account Based Marketing 48

Account Based Marketing ABM Wikipedia Case Study 48

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Buffer

JULY 29, 2019

It will break down the top web and social sources where your brand has been mentioned recently, as well as a chart for the volume of mentions and a map for the geographic demographics of where you’ve been mentioned. Their sentiment score was 92% positive, and they have some really influential sites talking about them — including Wikipedia.

Social Media 72

Social Media Social Marketing Media Dwell 72

Tony Zambito

MARCH 25, 2011

Image via Wikipedia. Gathering some good demographic information as well as finding voluminous reports on what is being purchased. Market research today finds itself in somewhat of a quandary. As the gatherer of market and customer data, market research is struggling to prove its value to senior management.

Research 100

Research Psychographics Buyer Personas Marketing Management 100

Hubspot

APRIL 6, 2018

That archive will store the full text and imagery of any and all ads with the aforementioned “Political Ad” label, as well as the number of impressions it received and demographic information about the audience it reached.

Advertising Agencies 74

Advertising Agencies Facebook Advertisements Advertising 74

Bannerflow

SEPTEMBER 14, 2018

These audience segments can include customer information, demographics, household income, past browsing behaviour, purchasing information, location, and device, etc. For those who don’t know (or can’t be bothered to look at Wikipedia) a demand-side platform (DSP) is a software for automated ad buying.

Advertising Agencies 63

Advertising Agencies Paid Search Agency Ad Exchange Funnel Advertising 63

Hubspot

OCTOBER 29, 2019

Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. By personifying their brand, the company was able to appeal to their target demographic while staying true to their mission and values.

CMS Development 100

CMS Development Ad Building Effectiveness Buyer Personas 100

Biznology

JANUARY 19, 2012

Image via Wikipedia. And what’s more, it didn’t find you using a marketing list or malware or a targeted pop-up ad based on high-level demographic data. Tablets may well change digital advertising and increase conversion by fitting the digital advertising to the consumer’s preferences.

Advertisements 80

Advertisements Advertising Mobile Advertising Wikipedia 80

Hubspot

JANUARY 1, 2015

If you come across an interesting data set on Wikipedia or in a magazine article, track down the original data. friends don’t let friends cite Wikipedia. Pew Research : Public opinion polls, demographic research, media studies, etc. Census Bureau : Demographics, geographic information, and education for U.S. population.

Wikipedia 28

Wikipedia Paid Search Agency Case Studies Paper 28

DivvyHQ

NOVEMBER 15, 2018

It’s universally expected that content marketing managers have a better than average understanding of the culture and demographics associated with the top social media platforms. Social Media Experience. Even Grandma can post to Facebook but she probably can’t tell you about the business implications of using Instagram or Snapchat.

Work Management 46

Work Management Demand Content Marketing Planning 46

Moz

JULY 14, 2020

Determining your audience is about more than demographics and affinity data; it’s about truly understanding your audience as people. A few places to find inspiration for innovation that Ross mentioned: Your favorite website’s site map Wayback machine for industry leaders’ sites Wikipedia. There’s so much to do.

PR 59

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 59

Biznology

OCTOBER 4, 2011

Image via Wikipedia. One of the biggest issues with A-list outreaches that I experienced when I was at NMS and Edelman is that what happens when you only have a prior relationship with only a handful of top-tier semi-professional and professional bloggers and blogger networks that are germane to the topic or demographic of the client?

Long Tail Marketing 80

Long Tail Marketing Blogger Outreach Verticals 80

Moz

JULY 14, 2020

Determining your audience is about more than demographics and affinity data; it’s about truly understanding your audience as people. A few places to find inspiration for innovation that Ross mentioned: Your favorite website’s site map Wayback machine for industry leaders’ sites Wikipedia. There’s so much to do.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Moz

JULY 14, 2020

Determining your audience is about more than demographics and affinity data; it’s about truly understanding your audience as people. A few places to find inspiration for innovation that Ross mentioned: Your favorite website’s site map Wayback machine for industry leaders’ sites Wikipedia. There’s so much to do.

PR 58

PR Digital Marketing Funnels Thought Leadership Advertising Funnels 58

Hubspot

AUGUST 7, 2018

For instance, you might use Facebook’s Lookalike Audiences to get your message in front of an audience similar to your core demographic. They were able to outrank SalesManagement.org, InsightSquared, and even US News and Wikipedia. To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Biznology

MAY 27, 2010

Image via Wikipedia. Facebook is banking on this reality because there will be enough of their user base who remain clueless that can be led around by a leash to the altar of "openness" and thus give certain advertisers just what they need: a well-defined demographic that will pay attention to their ads. by Frank Reed. Money talks.

Facebook 80

Facebook Wikipedia Privacy Forrester 80

Customer Experience Matrix

JULY 16, 2009

message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.),

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Biznology

FEBRUARY 18, 2013

Photo credit: Wikipedia. For three months between October 2012 and HotelTonight ran app install ads that: 1) Drove people to the App Store, 2) Targeted people based on demographic information and likes and interests such as “travelers,” “parents” and “golf” and 3) placed on mobile news feeds targeted to iOS users.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Valasys

FEBRUARY 4, 2020

BERT is a bi-directional, pre-trained unsupervised natural language processing (NLP) model that looks into words before & after entities & context pre-trained on Wikipedia to provide a better understanding of semantic. The mere utilization of data relevant to the prospects’ industry can help in optimizing B2B personalization.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Buzz Marketing for Technology

JUNE 27, 2008

Department of Labors Bureau of Labor Statistics is an excellent source for information on inflation, wages, consumer spending, employment, demographics, business costs and much more. The site looks almost exactly like Wikipedia, but there is a difference between the two: Scholarpedia can be cited in research papers.

Resources 100

Resources Copyright Work Management Wikipedia 100

WebMarketCentral

JANUARY 7, 2008

Wikipedia lists more than 100 social networking sites , and Social Media Trader recently compiled an even more exhaustive list of 115 social news and bookmark sites rated by PageRank, number of inbound links and dollar value of each site. A while back, I posted the Alexa rankings for 42 popular Web 2.0 social tagging sites.

Social Networks 20

Social Networks Web 2.0 PageRank Digg 20

Hubspot

NOVEMBER 11, 2015

The company even has its own Wikipedia page dedicated to the series. Dollar Shave Club was trying to crack into a demographic of young, professional men who habitually purchase big-brand razors at local stores. The success of this video comes down to two things: a clear, unwavering message and a company with a personality.

Marketing Budget 28

Marketing Budget Promotion Video Marketing Buy 28

Buzz Marketing for Technology

JULY 7, 2008

10) Converting behaviors in the participation demographics is NOT the goal: 70/20/9/1. If the demographics shift in your favor over time…great! A real listening system both “hears&# and “responds&# to its participants. Response is really hard work - but that is where the reward is in driving brand affinity.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Wikipedia is undeniably an incredible ‘citizen created’ resource, yet the ongoing soap opera amongst the inner circle who control it is reminiscent of Lord of the Flies. Perhaps I am the wrong demographic. I personally think it is clear that the loose grouping of technologies known as Web 2.0 Richard Bartley.

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Hubspot

SEPTEMBER 26, 2013

The company even has its own Wikipedia page dedicated to the series. Dollar Shave Club was trying to crack into a demographic of young, professional men who habitually purchase big-brand razors at local stores. The success of this video comes down to two things: a clear, unwavering message and a company with a personality.

Video Marketing 28

Video Marketing Buy Product Best Practices 28

Valasys

JULY 2, 2019

As quoted by Debra Mastaler, president of Alliance-Link: “Since people tend to share links that affect them emotionally, it’s more important than ever to understand the demographic you’re selling to.”. It thus assists both the rankings & Brand Equity establishment.

Marketing AI 69

Marketing AI SEO Lead Ranking B2B 69

Biznology

MAY 9, 2012

Photo credit: Wikipedia. ” 2) What are the demographics and psychographics? A demographic study provides an outline, but a psychographic study allows me to fill in the color. It covers key demographic data such as business growth, income, education, marriage and recent births. Experian Hitwise. Response rate?

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Hubspot

JUNE 23, 2010

Quantcast - Quantcast provides website traffic and demographics for websites. The tool is primarily used by online advertisers looking to target specific demographics. Wikipedia - Wikipedia is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

DECEMBER 30, 2011

Quantcast - Quantcast provides website traffic and demographics for websites. The tool is primarily used by online advertisers looking to target specific demographics. Wikipedia - Wikipedia is a free, web-based, collaborative, multilingual encyclopedia project supported by the non-profit Wikimedia Foundation.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

PureB2B

MAY 30, 2022

DaaS doesn’t just help you find potential clients in the right demographics, it also feeds back to you on customer engagement with your marketing efforts, which means you are getting valuable information every step of the way. DaaS definition source: Wikipedia. ? Simply put, it helps you get to know your clients.

Work Management 62

Work Management Business Marketing Management B2B Sales 62

Webbiquity

APRIL 12, 2017

Then, thanks to various sciences, scads of information—about demographics, economics, geography and weather patterns—emerged. Image Credit: William Playfair / Wikipedia. Early Charts and Graphs. Throughout most of human history, data visualization was limited because data was limited.

Course 203

Course Storytelling Interactive Marketing Wikipedia 203

Porch Group Media

JUNE 25, 2019

Wikipedia). Most do not offer third party data sources inherently built into the system to fill in the missing blanks, add additional demographic and behavioral insights and even insights into active purchase intent. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. Learn more. Learn more.

Ideal Customer Profiles 40

Ideal Customer Profiles First-Mover Advantage Marketing Management Touchpoints 40

Biznology

FEBRUARY 13, 2014

(Photo credit: Wikipedia). Parents of teenagers are a much better demographic for B2B marketers than teenagers. Researchers at Princeton University recently released a study suggesting that Facebook is about to disintegrate and collapse within the next couple years due to a mass user exodus. Make a content strategy.

Lead Generation 80

Lead Generation Facebook B2B Marketing P2P 80

Tony Zambito

FEBRUARY 12, 2012

Image via Wikipedia. CMO’s can influence how their company connects with buyers with deep analysis and portrayals of buyers that extend beyond demographics and firmographics. The good news is that CMO tenure continues to rise. Up from 35 months two years ago and up from 27 months in 2007.

Lead Ranking 100

Lead Ranking CMO Analysis Wikipedia 100