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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? While the B2B landscape may always be changing, lead generation will always be important.

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Using Technographics, Firmographics, and Buyer Intent as Sales Triggers for Higher Conversions

SalesIntel

Harnessing these data sets as sales triggers holds the promise to unlock higher conversion rates by delivering precisely targeted solutions to the right audience at the right time. This includes information such as the software, hardware, and digital tools they use and their proficiency with technology. What is Firmographic Data?

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What Is Marketing Automation? Definition, Types, Objectives, Best Practices With Examples

Martech Advisor

.” Using a variety of marketing automation tools, marketers today can automate anything between bulk email delivery and managing end-to-end, omni-channel marketing campaigns. Types Of Marketing Automation Softwares. Let’s dive in! What is Marketing Funnel Automation. Key Objectives and Advantages of Marketing Automation.

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Full Funnel Marketing: What It Is, And How To Do It Properly (With Strategies And Examples)

SnapApp

It’s no longer a matter of bringing in as many leads as possible and handing them off to the sales team for qualification. Leads are looking for information to solve a specific problem, carefully evaluating your competitors, and contacting sales when they are ready to buy. . . Marketing isn’t as simple as it used to be.