Demographics In-market Buyers Purchase Intent Resources 
6sense
DECEMBER 9, 2021
These tools can help marketers leverage insights to create audience targeting campaigns based on engagement, show relevant messages, and nurture audiences toward their desired outcomes. Buyer intent is an underutilized resource for today’s marketers and sellers. Mike Weir, Chief Revenue Officer, G2 . Joseph Zappa.
PureB2B
JULY 7, 2022
Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data?
Inbox Insight
JANUARY 5, 2023
Business Development Representatives (BDRs) – BDRs should be utilizing all available resource to generate a constant flow of inbound leads by driving awareness and education using a variety of email, cold calling, networking and social selling. Align Sales and Marketing teams.
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