Valasys

FEBRUARY 4, 2020

BERT is a bi-directional, pre-trained unsupervised natural language processing (NLP) model that looks into words before & after entities & context pre-trained on Wikipedia to provide a better understanding of semantic. The mere utilization of data relevant to the prospects’ industry can help in optimizing B2B personalization.

Marketing AI 59

Marketing AI Lead Ranking Lead Scoring Personalization 59

Kapost

JANUARY 6, 2017

Firmographic and demographic fields are key for segmentation, lead routing, and analysis. Personas aim to get at specific psychographic motivations of your target buyers. Manual – this can be done by having your content team individually count the sum of documents relevant to each buying stage, persona, etc.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

Valasys

JULY 15, 2019

The modern digitized B2B businesses rely on hyper-targeted campaigns which are based on the research derived from the omnichannel data of prospects, including their demographic, technographic, firmographic, psychographic, “fit-data” as well as data from their past researching behaviors & buying habits.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

Directive Agency

MAY 9, 2017

Now it’s time to document the firmographics of your target market and build personas and psychographics of your audience for the entire organization. You should be able to document your ideal customer profile by: Industry. Setup demographics tracking. Wikipedia (Non-VA). Part 2: Understanding Your Audience.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85