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6 Essential Nurturing Workflows For Every B2B Company

Hubspot

Email 2 : Offer your lead a free service, such as a consultation, demo or review for what they need help with. Email 4: Demo, assessments, consultation, reviews, etc. By sending your contacts workflows based on their buyer persona and life cycle stage, you’ll decrease your sales cycle by 23% according to Market2Lead.

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B2B Lead Management Market Heats Up

Online Marketing Institute

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.)