Metadata

APRIL 8, 2024

A lot contributed to our low lead-to-conversion rate, but the Metadata team and I pinned most of the subpar results on the fact that we were aiming our ads at ebook downloads and passing those low-intent leads to Sales. With leads coming in, I felt like the Marketing team was doing its job. Absolutely.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Albacross

JANUARY 13, 2021

In addition, intent data can be used by Account Managers to identify possible upsell or cross sell opportunities from existing customers and inform them when to reach out and with what message— this is highly beneficial during long sales cycles or repeat purchases. Intent data is by no means a new phenomenon.

Intent Leads 52

Intent Leads Ideal Customer Profiles Intent Lead Ranking 52

Metadata

DECEMBER 8, 2021

What are the cost-per-Lead and cost-per-MQL? Demos and meetings booked. Exactly how you measure this will depend on whether you’re marketing software versus services; but, at the end of the day, your marketing needs to be generating high-intent leads. Is this sustainable for your budget? Lagging indicators.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98