5 Exceptionally Important Tips for Sales Engineers Creating Pre-Recorded Demo Videos
DECEMBER 23, 2015
In fact, if they are talking to you, it might be because you have tucked away some crucial information – such as pricing or a product demo – behind your walled sales garden. It’s time to set free the demo, and let it live within the liberating winds of the cloud. Check out these 5 steps to building a great product demo. 1. Research But they’re also a little shy….
The Marketing Genius of Curious George: How Demos Impact Your Business
JUNE 20, 2016
Sulking, George heads back to the candy counter the next day, only to find Cayley ecstatic because the people who received the free samples were returning in droves to buy more of her product. Food samples in the grocery store, a free trial of a software application prior to signing up for a long-term commitment, a tiny-sized shampoo bottle that lets you try a little before you buy a lot—the examples are endless. Here are some key takeaways: Demos can help set accurate expectations about your product or service. . I know way too much about Curious George. Maybe not.
15 Call to Action Samples for Rocking Blog Posts that Convert
FEBRUARY 28, 2014
After sharing a customer success story, ask your readers to sign up for a free demo. Do you offer a 30-day free trial, product samples, or consultations? Demos, video tutorials, and case studies can be a highly effective form of lead-nurturing client. The post 15 Call to Action Samples for Rocking Blog Posts that Convert appeared first on Inbound & Content Marketing Hub.
Report: Trade Shows Generate Highest Quantity & Quality of Leads
NOVEMBER 14, 2014
In this case, to their credit, Software Advice is candid about their sample population (mostly large companies) and where their results align with, or depart from, other recent industry research. This is reinforced by another headline from the report: “Live Demo Offers Produce the Highest Quality Leads.” But does that mean that demos are the most effective demand gen offer?
Attribution: the science of marketing
AUGUST 10, 2016
You could, for example, only measure the quality of your assets (white papers, case studies, videos demos, etc.) For example, demo videos have a low abandonment rate and a high response rate in the consideration phase. To see whether it is worth doing a proper test, compare the buyer journeys for products that have the demo video and those that don’t. Attribution science.
Want to Generate More Leads? Try These 6 Tips
APRIL 20, 2016
For instance, if you have a product demo that you’d like a specific audience to sign up for, create an ad promoting the demo, and then get hyper-targeted with the audience you select: age range, gender, location, occupation, interests, and even certain purchasing behaviors. Once a targeted person clicks on the ad, they fill out a form to receive the demo…and voila.
Online Display Advertising, Targeting, and Capturing Leads
SEPTEMBER 9, 2012
Here’s an example of the deep site research I can so with the Ad planner; note my sample variables. Promote offers, content, webinars, or free demos/trials. Below are some sample units, including polls, surveys, and opt-in lead forms. A Look at Online Display Advertising for Lead Generation. The role of online display can be huge if executed properly and tracked accordingly.
Smart Agency Tips: How to Design Better Websites for Your Clients
JUNE 1, 2016
Below is just a small sampling of ways to invite prospects to interact through a client’s website in each stage of the buyer’s lifecycle: Links: Send visitors to pages with content = Attract anonymous visitors. Request Demo/Trial: Allow prospective customers to indicate when they’re ready to invest time and attention = Nurture and Convert. Are they requesting a demo? Great!
The Most Untapped Leverage Point For B2B Growth
JUNE 2, 2016
See how in-depth intelligence could lift your company’s growth curve — request a demo now. Get A Free Sample of Our Data. In the race to grow your company, defeat your competition, and dominate the marketplace, it can sometimes feel like the most important parts of the SWOT analysis lie in the externally-focused quadrants: Opportunities and Threats. It’s also expensive.
Free Trials Aren’t What They Used to Be
JULY 29, 2009
The article mentions alternatives, like trials with limited functionality, single-user trials or shared online demo systems that are wiped every night. Other Ideas: Demos & Training. Other possible trial replacements that are not mentioned in the DemandGen article are recorded product demos and live product demonstrations. And If You Still Do a Free Trial… In addition to making the product as user-friendly as possible, you could consider to provide sample projects, so prospect don’t have to set up the system. Very true. Over 100,000 Downloads!
The Makings of an Award-Winning Video Marketing Tech Stack
OCTOBER 9, 2015
For the bottom of the funnel, we share product demo videos for a deep dive or educational videos on how to get more value out of our applications. Here are a few samples: TOFU. We’ve returned to planet Lattice after spending a wonderful time at Space Camp, Vidyard’s annual video marketing conference. Hadfield and taking in all things Vidyard throughout the week.
A Beginner's Guide to Conversion Rate Optimization
OCTOBER 5, 2015
It could be signing up for a newsletter, creating an account on the site, scheduling a demo, or anything else you decide. It could ask them to download an e-book, sign up for a newsletter, or schedule a demo-- all are CTAs. It can be something top of funnel like a “read more” button on a blog post or down through the bottom of the funnel with a prompt to schedule a demo.
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
Cisco is a leader in video marketing for their products; below is a sample content plan for their videos. . Determine offers: downloads, demos, trials, etc. Determine format: animated, whiteboard, talking head, interview, presentation, demo, case study. Videos that persuade free trials and demos are equally essential. A B2B Video Marketing Strategy Overview. Summary.
How Software Usage Intelligence Drives Revenue and Leads
JANUARY 8, 2016
Instead of making product decisions based on sampling, profiling, and user surveys, for example, those leveraging software intelligence let actual, objective usage data be their guide. Most software vendors with trial programs lose visibility into customer behavior as soon as demo software is downloaded or installed. “It’s not marketing if it’s not measured.”. Since 2010, V.i.
Why You Need an Editorial Calendar for Social
Modern B2B Marketing
AUGUST 26, 2014
Creating (and continually maintaining) a social editorial calendar is hard work, but our new template, Your Sample Social Editorial Calendar , should help you streamline and simplify the process.You can use the editable PDF to fill in blanks, check relevant boxes, and craft your own social schedule. Regardless of which category your company falls into, an editorial calendar is what you need.
11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
JULY 21, 2015
Request a Demo. Sample outputs (e.g. One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results. Why build individual landing pages?
SEO, Meta Descriptions, Content, and Generating Leads
MAY 5, 2012
Let’s take a look at a sample search for Purchase Requisition Software. Page 2: Bellwethercorp- They show again; this time with a video and a free demo. Hi, It’s Paul Mosenson, President of NuSpark Marketing. I welcome a guest post from our chief SEO tactician, Elizabeth Donkus. You’ll find this interesting. Most SEO people aren’t marketers. Not clicking.
How to Apply Lifecycle Marketing for Your Agency Clients
NOVEMBER 20, 2015
Make sure to include clear calls-to-action (such as “Click here to see a Demo” or “Click here to Contact Us”) to maximize the opportunities for buyers to engage in behaviors that indicate sales-readiness. Here’s a sampling of how you can help your accounts maximize revenue without having to invest time in new campaign development: Cross selling and upselling. Buyer Personas. Attract.
11 Tips to Get the Meeting and Not get Stood Up
APRIL 22, 2016
So, how do you know when it is time to lure them in and set the demo? For me, these meeting usually consist of demos, ran by our account executives (AE), or discovery calls to determine the fit level of leads coming in from our inbound channels and marketing team. The point is to help them, not to set the demo or take up time in their day. The demos will naturally follow.
How Your Digital Marketing Strategy Can Transform Your Storefront
JUNE 20, 2016
Moving toward the middle, we begin to see efforts that balance out on touch and cost; perhaps a brand releases demo videos, gives users access to an interactive 3-D model, or builds an online gaming experience to help users involve themselves in the experience. Growing up, my parents were easy-going consumers. But over time, these rhythms became disrupted by the internet.
Lead Scores Too High? Maybe They Need An Expiration Date.
FEBRUARY 27, 2012
Using the sample logic outlined above, if a prospect took ANY “positive” action at least once every 2 months and 29 days, his or her lead score would continue to climb indefinitely. Request demo: add 30 points, wait 2 months, subtract 30 points. The basic lead scoring recipe is typically a variation on the following: * assign positive scores for desired behavior or demographics (e.g.
6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
Sales Prospecting Perspectives
AUGUST 19, 2014
lead, pitched, demo, closed) and schedule follow-ups with them to increase their status. Start with a free sample of the Data Health Scan, which will provide a real-time view of the health of your data and will enrich your database by filling in any gaps or correcting any errors in your records, validating any email addresses before you send out any messages. Read her articles here.
What Type of B2B Leads Do You Have: IQLs, MQLs, or SQLs?
The Forward Observer
MAY 12, 2014
Examples of enticements toward the next stage include things like free webinars, case studies, free samples, product spec sheets and catalogs. To help an MQL advance to the decision stage you could offer things like free trials, demos, free consultations, estimates/quotes or coupons. Use this simple approach to more profitably prioritize your B2B sales efforts. Just generate leads.
How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
MAY 20, 2016
At minimum, don’t go longer than a year without revisiting live creative. 5) Review samples thoroughly for dynamic emails. And while we've seen our fair share of demos, we try not to rely too much on automation for copywriting. You know what hurts ? Spending roughly three weeks (or more) shepherding an email from ideation to deployment. Want an example? Copywriting. Proofreading.
How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
JANUARY 16, 2013
For each group (which can emulate Google ad groups), I show a sample actual search query, and a modified broad match (denoted by a plus sign) that is the keyword format included in my ad groups. Offer: Trials, Demos. Marketers must really understand their audience’s needs in order to provide something of value that can lead to a conversion. Google’s keyword research tool. Awareness.
4 Elements that drive B2B direct marketing results
FEBRUARY 9, 2016
Tip: Use a list broker or a consultant who already knows the B2B data world, as many mistakes are made by marketers who either think they know the business, or rely upon the pronouncements of the list vendors. B2B contact level data decays at a surprisingly high rate , so insure the source is accurate by testing a sample of 100 if the list vendor will provide it. Do You Know the Basics?
How to Use Twitter Retargeting Ads to Generate More Customers
APRIL 18, 2016
Well, my team's job is to drive product interest through trials, demos, and inbound marketing assessments. Our approach prior to the experiment: Prior to this experiment, we promoted direct response ads that asked for a free trial, a demo, or an inbound marketing assessment. Of course you do. And you would be right. In practice, email is the primary channel for lead nurturing.
ABM Is the Greatest Thing Since Sliced Bread!
APRIL 13, 2016
But Norris added that a demo of LeanData Clarity , which allows businesses to launch campaigns into targeted accounts, allowed him to “see there is actually a different way of thinking and some concrete tactics for doing a totally different sort of marketing.”. And while a small sample size might be a good early indicator, it doesn’t constitute success. More on that in a bit.)
6 Principles of Persuasion for an Amazing Copy
JULY 15, 2014
Maybe not to a sale, but to a test drive or a free demo. For more conversion copywriting tips, check out 15 Call to Action Samples for Rocking Blog Posts that Convert. What’s the best marketing you’ve ever encountered? Maybe it’s T-Mobile’s “can you hear me now?” campaign. Or the ever-so-catchy “Every Kiss Begins with Kay” that’s helped the jeweler sell loads of diamonds. Scarcity.
The DNA of a Top Performer—Are You Cut From the Same Cloth?
MARCH 12, 2013
As the Act-On customer base are all adopters of 21 st century marketing automation tools and the Forrester sample is not (only 33% adoption), we thought it would be interesting to conduct the same survey with marketing leaders in our SMB customer base to see how they would rank in comparison. Schedule a demo today and set your marketing in motion with Act-On.
Why is Storytelling Important in Sales?
MARCH 25, 2016
So when they agree to show up for your demo, or stay on the phone longer when you call, a duty is owed to hold their interest, to engage their emotions, to make it worth it. See How an Org Chart Can Help You Avoid the Time Trap & Focus Your Efforts Sample our Org Charts! give you my time, and you ensure I remain motivated to move forward. Quid pro quo. People are busy.
How Landing Pages Are Like Having Your Own NSA For B2B Marketing
The Forward Observer
AUGUST 14, 2013
Instead, the chance of conversion is higher with content that includes information about your company like webinars, case studies, samples, product spec sheets or catalogs. In that case, the best content to put behind landing pages includes free trials, demos, free consultations, estimates or quotes. Artillery B2B Marketing Blog > The Forward Observer. Performing Research.
10 things you need to know NOW about OmniChannel Marketing
grow - Practical Marketing Solutions
SEPTEMBER 2, 2014
Take a look at this: (Click here if you can’t see the IKEA Augmented Reality demo ). 9. This is what the ad agency had proposed: Sunday newspaper coupon flyers, in-store displays, television ads, and in-store sampling. If you’re like me, you have probably seen a new buzzword creeping into the online marketing conversations — “OmniChannel marketing.”
The Sales Leadership Guide to a Successful Startup Sales Kickoff
MARCH 29, 2016
Nail the Agenda: Here’s a sample agenda for a three-day event: Day 1 (Half Day): Vision (CEO and Sales Leadership), The Plan (Opportunity + Goals and how you the team will get there). The format can be as simple as using an iPhone for a great 10-minute demo, or first call pitch. 5 Must-Have Ingredients to Avoid a Boondoggle. How Do You Pull Off a Successful SKO? While keeping it fun.
Six Mistakes to Avoid In Selecting a Marketing Automation System
Savvy B2B Marketing
FEBRUARY 28, 2011
You can do that through a brief, written Request for Proposal; through a quick phone interview and online demo; or by looking up the answers in a report like Raab Associates’ B2B Marketing Automation Vendor Selection Tool. That is, you need to design some sample campaigns or other processes and watch the vendor execute them. Here are some errors to avoid along the way. 1. Not really.
5 Event Planning Tips…Even If You’re Not An Event Planner
It's All About Revenue
JUNE 6, 2011
Running a demo for analysts or prospects? Luckily, Best Events Catering have sample downloads for you. more detailed, elaborate invite for a dinner event is appropriate, but you may want to be more simple and straight to the point if you’re presenting a demo. by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help. Many organizations don’t have a dedicated point-person for event marketing. Get Out The Whiteboard. Walk a Mile.
Custom Reports: Measuring Lead Generation Conversions with Google Analytics
MARCH 9, 2013
For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. Trial/demo requests. Google Analytics, Conversions, and Marketing Measurement. Visits. This is a pure visit to your site, triggered by the Google Analytics tracking code.
How Three Brands Use Content to Drive Transactions
JULY 8, 2015
Overall Strategy : The site includes a button inviting users to “ try a demo ” and connect on social media. Brand : Birchbox , a seller of beauty products that’s known for its monthly “box” of personalized samples. Contact us to find out what Opentopic can do for you, or request a free demo. We know that great content is the key to engaging current and potential clients. We follow certain industry commandments of offering valuable and relevant service, creating a favorable impression and sowing the seeds for ROI down the road. Call to Action Approach : INDIRECT. sharing.
Lead Nurturing Basics: How to Nurture the B2B Buyer’s Journey in 5 Steps
MARCH 25, 2015
Now let’s look at some of the ways your lead nurturing campaign could play out throughout the funnel based on our sample matrix. Deliver a series of messages that present the products or services offered by your company that are looking for a specific call to action, such as a “view a demo” page or “contact us.” This shift in buying behavior is transforming B2B marketing. Lead Score.
A Primer on Sales Competitive Battle Cards
The Effective Marketer
MAY 27, 2015
have found a treasure trove of competitive information in otherwise hidden support pages that gave me full access to online documentation, product demos, and discussion threads showing what users complain about. Youtube can be a good source of information to catch product demos and reviews. Let’s take a look at some sample presentation/documentation formats below. Structure. 2.