PureB2B

FEBRUARY 14, 2022

At DemandScience we think… no, we know you can have all the above when it comes to effective lead generation programs, upgrading your pipeline, and delivering great content you’ve created for a target audience thirsty for your solution. And we’re ready to help get you there.

Top of Funnel 62

Top of Funnel Budget Programs Lead Ranking Intent-based Leads 62

DealSignal

MAY 3, 2021

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. Higher-quality leads funneling from marketing to sales each week. What types of intent data are there?

Intent Data 52

Intent Data Ideal Customer Profiles Intent B2B Sales 52

DealSignal

AUGUST 30, 2021

2 Use lookalike modeling to identify new leads to focus on If you’ve had prior success with a company in a specific vertical or niche, look outward and find similar companies that could be ideal clients. You can leverage automation tools to help run targeted email and social marketing campaigns based on trigger events or event sign-ups.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

DealSignal

MARCH 22, 2023

Behind every lead strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. Hint: if your forms have more than four fields, you have lots of room to optimize and bring in more leads.)

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Cost per Acquisition 52

DealSignal

JUNE 3, 2021

Behind every lead generation strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. Hint: if your forms have more than four fields, you have lots of room to optimize and bring in more leads.)

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 52

DealSignal

JANUARY 25, 2023

This cross-departmental alignment allows you to create a more holistic and targeted approach, which in turn can lead to better results. This can help you to identify and target key accounts that are most likely to convert, prioritize accounts based on their potential revenue, and develop effective ABM tactics that will drive results.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

DealSignal

DECEMBER 27, 2021

B2B email marketing is when a business sends emails to other targeted business professionals to generate leads, build client relationships, schedule demos, and/or schedule sales calls. B2B email marketing is not blasting promotional material to a large number of recipients, hoping that someone responds or becomes a lead.

Marketing Automation Services 101

Marketing Automation Services Email Marketing B2B Marketing Practices 101

DealSignal

FEBRUARY 1, 2024

“Given the social distancing of the last years, more and more marketing and sales teams are going to create customized videos to answer questions and to engage with specific individual leads and contacts,” says Boyd Norwood, VP of Marketing at Nozzle.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing AI 52

Inbox Insight

NOVEMBER 23, 2022

What is B2B lead generation? Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. Regardless of how you choose to generate leads, it’s important to remember that no single approach works for every business.

Lead Ranking 97

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 97

DealSignal

JANUARY 31, 2023

“Given the social distancing of the last years, more and more marketing and sales teams are going to create customized videos to answer questions and to engage with specific individual leads and contacts,” says Boyd Norwood, VP of Marketing at Nozzle.

B2B Marketing 52

B2B Marketing Trends Work Management Marketing Management 52

DealSignal

FEBRUARY 26, 2024

B2B email marketing is when a business sends emails to other targeted business professionals to generate leads, build client relationships, schedule demos, and/or schedule sales calls. B2B email marketing is not blasting promotional material to a large number of recipients, hoping that someone responds or becomes a lead.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52