E-books: More Than a New Marcom Fashion
WriteSpark
FEBRUARY 2, 2010
E-books are mostly read online, allowing you to enhance the text with embedded video and audio clips, Flash-animated demos or diagrams, screen shots, and links to related content. Facebook, Twitter). The call to action can provide a link for immediately taking the next step. Deli.cio.us) and microblogging sites (e.g.,
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