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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . These are super important, but hard to track without a tool. This metric is undervalued by a lot of B2B companies. . Demo rating - Account Executives are tasked with rating a demo from 1-5. 7: Closed/won. .

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

If you observe that only 5% of your visitors get to the section of your page where you reveal a discount code that helps conversion, you’ll have to move it up to where you get more eyes on it. It tracks the movement of the mouse pointer as an indication of where attention is as people engage with the content on the page.

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The Big List of Content Marketing Acronyms

Brandpoint

Were you just in a meeting when someone casually dropped an acronym you’ve never heard and no one else batted an eye? Examples include enterprise software companies, professional service firms like corporate accounting or human resources outsourcing agencies and office equipment leasing companies.

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48 Content Marketing Tools to Make Your Life Easier

Single Grain

Content Management System (CMS) Tools. SEMrush also enables you to create a content marketing plan to keep track of your activities. The SERP feature allows you to analyze how other web pages are ranking on the internet for the search query. Content Marketing Tools for Social Media. Video Creation Tools. Design Tools.