This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove Demo Remove Doubleclick Remove Microsite Related Topics
Paid Content Funnel Advertising CPC Banner Ads Direct Marketing Cost Per Click Advertising Funnels Search Engine Marketing Landing Pages Sales Leads More Related Topics >
article thumbnail

The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

APRIL 13, 2012

Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. Where SEO connects prospects to websites for further research, paid search connects prospects to specific landing pages and microsites, designed specifically for lead generation. Digital Audience Research. Paid Search.

Paid Content 100
Paid Content Top of Funnel Marketing Funnels Lead Generation 100
article thumbnail

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

MARCH 9, 2013

For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. Trial/demo requests. A conversion is the completion of a defined goal or a transaction. Webinar/event signups.

Marketing Analytics Tools 100
Marketing Analytics Tools Paid Content Lead Generation Analytics 100
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 88,000+ Insiders by signing up for our newsletter

About
Awards
About
Editions
Awards
Editions
Topics
LinkedIn Twitter
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024