Advertising Funnels Demo Doubleclick Microsite 
NuSpark Consulting
APRIL 13, 2012
Pre-Funnel: Attracting audiences before they have determined need. Google’s Doubleclick Ad Planner , Compete , and Quantcast are three of the most popular tools for site research. Funnel Entrance: Targeting audiences who are exploring solutions. Standard Rate and Data. Here’s a link to the SEO tools we like.
NuSpark Consulting
MARCH 9, 2013
For lead generation sites, a conversion is a completed activity that results in a user submitting an email address in exchange for content, trials, demos, quotes, or a request for more information from sales. Trial/demo requests. You may wish to track ad networks, specific websites, videos, pre-roll, etc. Webinar/event signups.
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