Unbounce

DECEMBER 2, 2020

Tip #6: Argue a strong value proposition. From your headline to your call to action (CTA), sometimes all it takes is swapping one word for another to turn more of your prospects into leads, sales, and sign-ups. Make them laugh so hard that their fingers slip and press the “Buy Now” button? Tip #5: Use statistics strategically.

Landing Pages 145

Landing Pages Copywriting Tips Lead Scoring 145

Hubspot

JULY 30, 2020

The purpose of a landing page is to drive action by offering something of value in exchange for lead information. Usually, they'll have a form to download a free ebook, receive a demo, get a template, or something similar. The ebook is directly related to the services my fictional PR company, Off The Press Release, provides.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. Lead generation is the “foot-in-the-door” that launches any potential customer’s path towards purchasing a business’ product or service. What is Lead Nurturing? How important is it?

Lead Nurturing 165

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 165

Hubspot

SEPTEMBER 17, 2018

Backend analytics also help salespeople qualify and prioritize cold or unresponsive leads. Demo Videos. Demo videos showcase how your product works — whether that’s taking viewers on a tour of your software and how it can be used or unboxing and putting a physical product to the test. The 12 Types of Marketing Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

seo.co

FEBRUARY 14, 2023

Appealing to your target demographics. And your target demographics can’t be “everyone.” Since you’ve already gotten these visitors to become active subscribers, you need to give them some kind of recurring value with content that features the following qualities: Covering news and presenting new information.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97

seo.co

JANUARY 15, 2021

Moz has been known to do this annually , making predictions about the coming year in SEO and evaluating the past year’s predictions, complete with a numerical ranking system. Each node on the chart provides a user with a branched set of options, followed by more nodes which lead the user further down the chart. Demo videos.

Marketing Websites 83

Marketing Websites Content Webinar Metrics Work Management 83