Remove crm-for-government-agencies
article thumbnail

What Is B2B Sales: Strategies & Best Practices

Salesforce Marketing Cloud

Because businesses typically require chains of approval, closing a B2B sales deal usually involves detailed touchpoints, presentations, product demos, and negotiations with decision-makers, leading to a long sales cycle. What is the B2B sales process and who leads it? Lead generation or prospecting. Lead qualification.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. Demographics: Do you want to be able to filter by the demographics of the author? First – What are the objectives? What questions are you trying to answer? In other words, how accurate does it need to be?