article thumbnail

DemandBase Creeps Up the Value Chain

Customer Experience Matrix

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.

article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Practitioner’s Guide to ABM

Full Circle Insights

You can use content marketing (such as ebooks and guides), social media advertising, intelligent chatbots, and email marketing to reach your target accounts. Learn more. . . > Demandbase ABM. Customers particularly like Demandbase’s integration with Salesforce, the strong customer service, and the strong database tool.

article thumbnail

The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit

NuSpark Consulting

If you were in marketing, you had media kits and circulations statements. Then Compuserve and Prodigy … You also had Thomas Register and mailing lists to find leads…. Here’s the link to the digital media research tools. Here’s the link to some paid search management tools. Social Media. And a fax machine.

article thumbnail

Expanding the New Frontier of Account Based Marketing

Funnelholic

This allows you to target your marketing messages to your best-fit customers on the channels where your ads are most likely to be seen, whether that’s social media, display advertising, video, or mobile. With this kind of IP-based tracking in place, you can do more than target individual leads — you can open the door to entire accounts.

article thumbnail

The Rise of the Marketing Technologist – Part 1

ANNUITAS

It reminds me of a post I wrote while at Demandbase called Marketing is a Mix Tape which still stands up and speaks to the problem of the perceived “ease” of marketing automation and other marketing technologies.

article thumbnail

Social CRM: The Latest Evolution for Managing Customer Relationships

Adobe Experience Cloud Blog

Integrating social media with traditional CRM has enabled organizations to: Focus more on conversations than strictly on automated processes. Progress beyond tracking and reporting on prospect information, and instead become integral parts of communities. Providing the option to pass back leads to marketing for further nurturing.

CRM 48