Remove DemandBase Remove Information Remove Lead Management Remove Salesforce.com
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DemandBase Creeps Up the Value Chain

Customer Experience Matrix

I had a nice little chat with DemandBase two weeks ago. But it turns out that DemandBase has been inching its way up the value chain. Some time ago they released a free widget, DemandBase Stream, that shows the companies visiting your Web site in a news ticker on your computer desktop.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

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Abandon Your Marketing Automation System!?

LeadSloth

The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. My first reaction was: no way, you should not want to do without any type of marketing automation system (for simplicity sake, I use this term as synonymous to demand generation and lead management ).

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Full Circle Insights Rolls Out “Full Circle Enterprise” Product Bundle

Full Circle Insights

“In an uncertain economy with a massive infusion of digital ad spend, marketers are looking for ways to stretch every budget dollar by optimizing processes on the operations side, making smarter campaign investments and more carefully managing digital marketing performance,” said Full Circle Insights President and CEO Bonnie Crater.

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Press Release: Full Circle Insights Partners with 6sense on Integration that Empowers Marketers to Measure the Impact of ABM Strategies Inside the CRM

Full Circle Insights

For more information, visit 6sense or follow us on LinkedIn and Twitter. The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc.