Velocity Partners

FEBRUARY 27, 2024

Jon Miller recently said that the B2B go-to-market playbook is kaput. That’s the same Jon Miller who practically invented that playbook at the dawn of inbound marketing. You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). That Jon Miller.

Sales Management 76

Sales Management Top of Funnel Work Management Branding 76

DemandBase

AUGUST 13, 2020

Over time, this will not be enough for the consumer, and there will always be a competitor who can offer a price even lower than yours. For only a few businesses, a low price can be a truly worthwhile solution. According to studies, sixty-four percent of consumers admit that quality service is more important to them than price.

Cost 52

Cost Marketing Budget Work Management B2B Marketing 52

SmartBug Media

JUNE 24, 2020

Paid media ads can grab an onlooker’s attention, drive traffic to your site, and fuel your broader inbound marketing strategy. There are many ABM platforms out there, including Terminus , El Toro , and Demandbase. Ultimately, you’ll need to engage with several solutions and find the right platform and pricing for your campaign.

Paid Content 111

Paid Content Advertising Channels Cost Per Click Account Based Marketing 111

Valasys

JUNE 10, 2019

According to SiriusDecisions, 92% of B2B marketers, globally, consider ABM extremely or very important to their overall marketing efforts. An integrated ABM strategy well-orchestrated with the sales & marketing team & by employing data from omnichannel (viz.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Engagio

DECEMBER 28, 2020

A few ideas for folks to try: tactile marketing automation coined by our friends PFL, physical direct mail accompanying video calls like that of Demandbase’s great launch party, and video challenges like we did here internally Marvel Marketers. Marketers need to be nimble and adapt. Pieter De Temmerman. Jon Miller.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Strategic-IC

NOVEMBER 10, 2020

Nearly 80% of marketers said ABM provided significant benefits to retain and expand client relationships. For more than 90% of B2B buyers, the amount of their product research depends on the price of a purchase; as the price increases, the amount of research increases. Demandbase in eWeek. Demandbase in eWeek.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure I forgot a few. Feel free to chime in if I did.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40