TrustRadius Marketing

OCTOBER 3, 2022

Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. . Read on to learn more about the different types of intent data and how smart marketers use it to supercharge the effectiv their campaigns.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

OCTOBER 3, 2022

Popular third-party sources are Bombora and ABM platforms like 6sense and Demandbase that have publisher co-ops aggregating search and content consumption to monetize as topic and keyword-search data. This is how we know these are in-market buyers closer to a purchase. 3 types of intent data provided by TrustRadius.

Intent Data 52

Intent Data Intent Top of Funnel Ideal Customer Profiles 52

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. A marketing-driven pipeline that works.

Buying Cycle 98

Buying Cycle Intent Ideal Customer Profiles Planning 98

Engagio

OCTOBER 6, 2023

In fact, Gartner’s 2023 CMO Spend and Strategy Survey revealed that 71% of CMOs feel their 2023 budgets fall short of what’s needed to meet their goals, 75% are struggling to achieve more with less, and 86% are seeing a need to restructure their marketing operations for sustainable results.

Marketing Budget 62

Marketing Budget Budget Programs Peer-to-peer Allocation 62