DemandBase, In-market Buyers, Organization and Peer-to-peer

How Planful uses customer intent to speed up the B2B buying cycle

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. I probably buy the most technology out of any buyer here at Planful. “I That’s true of our space too.

Buying Cycle

Buying Cycle Intent Ideal Customer Profiles Planning

7 Ways Smarter CMOs Are Defending Their Marketing Budgets

Engagio

OCTOBER 6, 2023

Marketing programs are often the first thing to get cut, leaving many teams with shrunken program budgets. We recently explored the challenge of defending marketing budgets at the Demandbase Smarter CMO Forum. Attribution is Difficult : Marketing measurement is hard — and it’s becoming even tougher.

Marketing Budget

Marketing Budget Budget Programs Peer-to-peer Allocation

B2B Marketing Zone

How Planful uses customer intent to speed up the B2B buying cycle

7 Ways Smarter CMOs Are Defending Their Marketing Budgets

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