Biznology

FEBRUARY 8, 2016

The company had contracted with a major IT publisher for a webcast that guaranteed 150 leads. B2B publishing houses have long relied upon their subscriber lists for the generation. Lead generation expert Dan McDade (left) says he’s seen campaigns in which 99 percent of the leads generated were worthless.

Lead Generation 80

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 80

Content4Demand

MAY 19, 2020

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Demand Gen Report hosted 16 sessions in this year’s Campaign Optimization Series , and those webcasts are now all available on demand. Click into great sessions from Demandbase , RollWorks , Drift , Triblio , Vidyard & more.

Peer-to-peer 79

Peer-to-peer DemandBase Account Based Marketing ABM 79

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98