ANNUITAS

DECEMBER 20, 2018

Yet only a third of respondents reported having integrated their ABM strategy with their demand generation strategy, a missed opportunity to align common objectives and create an even greater impact. The post 3 Demand Generation Trends to Watch in 2019 appeared first on Annuitas.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

ANNUITAS

MAY 31, 2023

Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.” No surprise to anyone — one of the obvious hot topics at the event was generative AI for marketers. But two sessions really brought this new reality to the fore.

B2B Marketing 130

B2B Marketing Marketing Analytics Tools B2B DemandBase 130

ANNUITAS

APRIL 24, 2014

When I worked at Demandbase I was particularly inspired by the book and applied the cornerstone trigger event, Oakland A’s loss of player Jason Giambi to the Yankees, to B2B marketing and sales. That’s why I was particularly excited to hear about the upcoming Marketing Innovation Summit for B2B , produced by Demandbase.

Account Based Marketing 100

Account Based Marketing DemandBase Demand Generation Work Management 100

ANNUITAS

OCTOBER 7, 2020

With its recent acquisition of Engagio, DemandBase seems to be providing a perfect example from a technology perspective and analogy to understand ABM tactics as a whole. Read more in: Making the Critical Shift from Tactical Demand Generation to Strategic Demand Marketing ). More facilitated or customized customer journeys.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

ANNUITAS

MARCH 4, 2014

It reminds me of a post I wrote while at Demandbase called Marketing is a Mix Tape which still stands up and speaks to the problem of the perceived “ease” of marketing automation and other marketing technologies. Author: Jason Stewart @jstewart_1 Vice President, Demand Generation, ANNUITAS.

Enterprise Management 100

Enterprise Management Work Management Marketing Automation Services Marketing Management 100

ANNUITAS

MARCH 11, 2014

In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers. Marketing technology requires speed and flexibility. Or does it?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

ANNUITAS

APRIL 12, 2016

And Demandbase has long offered tools that work within your web analytics to monitor account-based activity across your web properties (among other account-based outbound marketing offerings). Some new technologies have come to the fore seeking to address these difficulties.

Account Based Marketing 100

Account Based Marketing Work Management Paid Search Agency Marketing Automation Services 100