DemandBase

MARCH 23, 2020

After only a couple of weeks, LinkedIn, Twitter and other channels are rife with examples of poorly worded or poorly timed campaigns. Now more than ever, we can’t afford to have leaks in the funnel. Sales and marketing should both engage accounts across the full funnel. Prioritize your team’s actions based on intent signals.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Here’s a step-by-step for each advertising platform: Google Ads.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

DemandBase

JULY 21, 2020

You must take into consideration an account’s entire research journey from top-of-funnel research and intent signals, all the way down to bottom-of-funnel engagement data, and even through to post-sale opportunities. How do you make intent data actionable?

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52