DemandBase, Forrester, In-market Buyers and Relevance

B2B Marketers: The Intent Data Trend is Here to Stay

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. Successful businesses use intent data to reach some of the highest-quality in-market buyers available, while slower-moving companies will miss key revenue-driving opportunities. . Integrate seamlessly.

Intent Data

Intent Data Top of Funnel Intent Work Management

How Planful uses customer intent to speed up the B2B buying cycle

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. A marketing-driven pipeline that works.

Buying Cycle

Buying Cycle Intent Ideal Customer Profiles Planning

B2B Marketing Zone

B2B Marketers: The Intent Data Trend is Here to Stay

How Planful uses customer intent to speed up the B2B buying cycle

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