How to Collect B2B Intent Data: A Step-by-Step Guide for Increased Sales and Marketing ROI
Only B2B
FEBRUARY 6, 2024
First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals. Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts.
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