Abandon Your Marketing Automation System!?
MARCH 22, 2009
Basic lead scoring features are built into Salesforce.com, and data quality tools are available from vendors like Ringlead , CRM Fusion and Datatrim. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. So there are lots of useful add-ons available at a nominal price. What Is Going to Be Missed… Some Email Service Providers can send email on behalf of the record owner or can handle drip-campaigns, but those are exceptions and you sometimes pay quite a bit more for these advanced features.
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Feel free to chime in if I did.
Marketo Releases Marketo Lead Management 3.0
MARCH 3, 2009
With more than 200 new features, the release is the most significant since the product's initial launch in early 2008. Promising deeper support for a "conversational model of marketing," the new release provides 75 user interface enhancements as well as new features including: More fine-grained control over segmentation, targeting, and triggering; "Progressive profiling" on forms (i.e.
Getting More Out of Each Click with "Post-Click Marketing"
DECEMBER 8, 2008
Pricing starts at about $300 per month. Demandbase is a simple, elegant lead enhancement solution with an affordable starting point at under $200 per month. the LEADSExplorer staff is sophisticated about website lead capture technologies and practices, and easy to work with for both U.S. One answer to this challenge is provided by "post-click marketing," a.k.a. Was that you?